A conceptual visual identity developed from research into the endangerzed Swift Parrot. The campaign addresses the threat of window collisions, which significantly impact the species during migration, and explores ways to create safer flight paths to help prevent further decline.

Through engaging design solutions and a focus on conservation awareness, the project targets key audiences with an interactive educational app. It promotes safe window practices and provides practical, accessible information to help protect the Swift Parrot and other native Australian birds.

Protect. Prevent. Preserve.